LinkedIn thought leadership (even in the age of AI)
(OLD) Connecting the dots
<p>Still unsure how to build your personal brand on LinkedIn — especially in the AI era?</p>
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<p>In this episode of Connecting the Dots, we dive into thought leadership on LinkedIn. Our guests explore personal branding, the role of AI, and how internal creator programmes can drive serious commercial impact.</p>
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<p>🎙️ David Blinov, CEO at Precis Finland and founder of The F Company</p>
<p>🎙️ Göran Hellman, Head of Nordics at LinkedIn Marketing Solutions</p>
<p>🎙️ Stefania Casciari Carter, CMO at Precis</p>
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<p>Takeaways</p>
<p><br></p>
<ul>
<li>Building a personal brand still works — and it drives measurable revenue</li>
<li>AI can support content creation, but authenticity is the differentiator</li>
<li>Internal creator programmes outperform when tied to clear incentives</li>
<li>Video is the top-performing format for B2B engagement on LinkedIn</li>
<li>CEOs and executives are increasingly expected to show up online.</li>
</ul>
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<p>Chapters</p>
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<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM" rel="nofollow">00:00</a> Introduction to the Podcast and Guests</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=32s" rel="nofollow">00:32</a> Building a Personal Brand on LinkedIn</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=222s" rel="nofollow">03:42</a> The Role of AI in Content Creation</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=394s" rel="nofollow">06:34</a> Authenticity and Vulnerability in Personal Branding</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=558s" rel="nofollow">09:18</a> The Impact of Video Content on Engagement</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=731s" rel="nofollow">12:11</a> Navigating the Challenges of Content Creation</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=912s" rel="nofollow">15:12</a> The Importance of Personal Experience in Branding</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=1085s" rel="nofollow">18:05</a> Business Impact of Personal Branding on LinkedIn</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=1392s" rel="nofollow">23:12</a> Building Thought Leadership Programs</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=1575s" rel="nofollow">26:15</a> Engagement and Motivation in Programs</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=1762s" rel="nofollow">29:22</a> Internal vs. External Creator Programs</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=1892s" rel="nofollow">31:32</a> Measuring Success in Thought Leadership</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=2035s" rel="nofollow">33:55</a> Getting CEOs Involved on LinkedIn</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=2284s" rel="nofollow">38:04</a> B2B vs. B2C on LinkedIn</p>
<p><a href="https://www.youtube.com/watch?v=KPvUm9oYNBM&t=2492s" rel="nofollow">41:32</a> Quickfire Tips for Content Creation</p>
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