1. Is SEO dead?
(OLD) Connecting the dots
In this debut episode of Connecting the Dots, we tackle the provocative question: Is SEO dead? With the rise of generative AI, many are questioning the future of search strategies. We sat down with Kristina Bergwall, SEO Lead at Precis, and Lucy Perrott, Head of Growth at Bannerflow, to explore these changes. We discuss the impact of AI on traditional SEO, the shift towards answer engine optimisation, and the importance of maintaining a broad digital footprint. Discover how to adapt your strategies to stay visible in an AI-driven world and why SEO is far from obsolete. Join us as we connect the dots on the future of search.