Emotion in advertising: what happens once people have seen your ad (pt.2)
Connecting the dots
In part 2 of this episode of Connecting the dots, Precis’ CMO sits down with Thomas Zoëga Ramsøy, Founder & CEO at Neurons, to look at emotion in advertising: what happens once people have seen your ad.
We dive deep into:
The emotional message: why the Danish hearing aid maker that told people they would hear their grandchildren better won the market over the one with the best device.
The happy ending: why Thomas sees negative emotion working best when an ad ends on a high note.
The AI label: how people react to AI-generated ads once they are told, and what that means for your creative.
The shared yardstick: why reviews go in circles when everyone measures something different, and how agreed KPIs help.
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Chapters:
00:00 - Using negative emotions in advertising
03:22 - B2B vs. B2C marketing and decision-making
06:37 - Common mistakes marketers make today
09:14 - EU AI Act and AI-generated content perception
14:28 - AI perception: human vs. non-human generation
16:01 - Rapid fire round: key marketing insights and book recommendations
#podcast #connectingthedots #interview #neuromarketing #marketingstrategy #b2bmarketing #aiinmarketing #consumerbehavior
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