Connecting the dots

Unlocking media effectiveness on TikTok

In-person June 5th 2025 | London

Join us for the first event in our “Connecting the dots” series, built for senior marketers rethinking how to measure impact across platforms. We’ll explore a key question: “How should I measure TikTok in a way that drives real business growth?”

Our panel of experts in data, media, and tech will unpack how brands turn attention into action – using AI, automation, and creative testing to drive performance.

The session is grounded in insights from our latest Marketing Mix Modelling (MMM) report with TikTok. We’ll look at how leading brands are quantifying full-funnel impact (from awareness to acquisition) and how they use data to guide investment, scale what works, and prove TikTok’s role in the media mix.

Key takeaways

Use modern measurement techniques to understand the true incremental value of your TikTok campaigns. Advertisers using ineffective measurement can miss out on over 90% of TikTok's impact.
Understand how TikTok can drive strong awareness and consideration, and unlock over 25% in additional brand demand.
Learn how always-on strategies can deliver better impact and efficiency.
Apply best practices for audience, creative authenticity, and frequency to maximise performance.